Social Media is defined, in modern terms, as a medium (typically a website) that gives individuals the ability to easily exchange as well as interact with news, data, and other information online. Most websites that utilize social media are similar in the way that they allow for communication with the site as well as other visitors of the site.
A few examples of the different types of Social Media include:
- Social News – serves as filter that give the most popular news stories top billing. (Ex. Digg)
- Social Bookmarking – gives users the ability to organize, store, manage and search for resources that others of similar interests have liked online. (Ex. Stumbleupon)
- Social Networking – gives users the ability to share and interact with others based upon contacts and similar interests. (Ex. Facebook, Twitter, Google Plus)
- Social Image & Video – gives users the ability to upload and share images & video with other visitors of the site that have similar interests. (Ex. Flickr, Youtube)
According to the 2012 Social Media Marketing Industry Report, “94% of all businesses use at least one form of social media as a part of their overall marketing strategy”. They also indicated that “85% of all companies that utilize social media have reported an increase in exposure”. A well-managed presence on Facebook, Twitter, and Google has become extremely beneficial for companies wishing to create a presence and attract new clientele.
How can Social Media be leveraged for Business?
One of the keys to a successful social marketing campaign is determining the strengths of your company, your customers, and your target demographic. A larger corporation will typically have unique requirements that involve a very different approach to social marketing than a small, local business.
A larger company would want to connect to the masses with the objective of garnering the maximum exposure possible while at the same time increasing their brand and product awareness. A small company, on the other hand, would want to target and attract a loyal customer base by offering coupons and a personal touch that is unique to their location and demographic.
Orlando Social Media Company
Web Solutions of America offers a variety of Orlando, FL social media management solutions that take the pressure of business owners by providing a complete social media presence and allow you to focus on what you do best. We’ll establish and maintain your presence on social networks including Facebook, Google +, Twitter, Pinterest, and more.
If you need help with your developing or maintaining a social media presence in Orlando, FL or anywhere else in the USA, please give us a call at (407) 998-5593. Our Orlando social media management experts can create the foundations of your online presence quickly and give you the scalable ROI that is needed to grow your business.