There’s something even more frightening than Halloween spooks and monsters to an online marketer, and that’s outdated Search Engine Optimization (SEO) tactics. These can range in severity from harmless but ineffective to downright destructive, but for some reason, many people still use them.
SEO professionals and even Google have warned people to stay away from these outdated SEO tactics:
- Exact-Match Domains – For a time, exact-match domains were a sort of short-cut to SEO. A person could create a miniature website with a domain that exactly matched a popular search query and ranked faster than a traditional domain. Google quickly caught on and changed their algorithm. While an exact-match domain can still rank as well as a traditional domain, they are at a higher risk for being marked as spam and are viewed as being less trustworthy.
- Keyword Stuffing – Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. Once upon a time, you could cram as many keywords into a page as possible and the search engine would think it was more relevant than others. Not only does this not work anymore, it makes your copy appear sloppy and poorly-written, which is bad for conversions.
- Low-Quality Content – A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with other things. Rushed content creation, or even worse, content outsourced to non-English speakers or budget-writing services can be worse than no content at all.Content should be substantial, well-written, and above all else, engaging. Minimum and maximum lengths vary depending on what is being written, but it needs to be long enough to serve its purpose.
- Writing for the Wrong Audience – If you’ve spent much time on the internet, you’ve likely come across pages that are just written awkwardly. Sentences don’t flow well, there are keywords stuck in places that don’t make much sense, and headings don’t make sense. These are examples of people trying to write for the search engine instead of writing for their readers.Search engines no longer require you to spell things in order to rank, so your focus should be on writing for the people viewing your page instead. After all, time on page and other elements indicating your content was useful provide a stronger value for SEO.
These are just a few of the outdated SEO tactics we see commonly used on websites currently. If you want to improve your organic rankings and conversions, the first thing you should do is ensure none of these are being used on your website. If you’re unsure, or you simply want to maximize your online presence, allow the experts here at Web Solutions of America to help. Our top-notch web developers, SEO marketers, and content creators can get you where you need to be. Contact us today at 407-636-4233.