Posting regularly on social media sites is what keeps your brand alive and in thought with your customers or followers. Without posting your page would only be a directory for people to find you. Sure some companies will use Facebook like this and will post only a few times a month and that might be okay for them but for many brands and companies they are looking for interaction and building a fan base. They are wanting people to start talking about their company and sharing their products and services with their friends. Building this interaction and fan base however does take time and man hours to maintain, but it is the only real cost associated with social media such as Facebook and Twitter. There is a way to cut down on this time, and that is with HootSuite.
HootSuite is a free online program that lets you input your social media profiles into a layout where you can view and manage them all on a single page. One of the biggest benefits with using HootSuite is that you can schedule posts to post throughout the week. By scheduling posts it is possible to get all of your post content done in one day and allow you to only have to worry about responding to comments throughout the week. This will not only cut down in the time that it takes to post but it will also help in regularly providing content for your fans.
Another cool feature in HootSuite is that you can select multiple profiles in which to post to. This makes it very possible to link your Facebook, Twitter, and LinkedIn profiles together. This is also a huge social media time saver.
If you have questions about using HootSuite or setting up your social profiles on it, please feel free to comment below.