Whether you know it or not, the whole world is revising their online marketing strategies around SEO. Most – if not all of those strategies are focusing on this simple principle, and with good reason.
Did you know 46% of all people in the world used the Internet at some point during 2017? Of those people, Google reports over 3 billion searches just using their site!
SEO can easily turn ugly if you don’t know what you’re doing. Luckily, we’re here to remind you that 2019 is full of opportunities to make the most out of your SEO strategy. Keep these yearly mistakes in mind and avoid the pitfalls that your competition is sure to make.
One of the quickest ways to ruin your website is by utilizing worthless content; it can be posts that don’t relate to your brand or text that is poorly written. No matter the reason, visitors don’t care about this type of content. Give them something they’ll value instead such as well written and easy to understand posts about your business’ services.
Not Using Keywords
Keywords are at the heart of good SEO-selecting the right keywords and placing them in the correct spots can actually improve your overall SEO score and help move your page up Google search results. While some programs can help you select words to use, it’s often best to do your homework in creating the right terms.
On the opposite side of the coin sits the nasty practice of keyword stuffing. What does this term mean? It’s the act of placing keywords throughout a post or website text in numbers that overpower your content’s usefulness. To avoid this practice, simply calculating percentages can help. For example, a 500-word blog post with 3% keyword placement gets the point across without overpowering.
You don’t have to go it alone when it comes to SEO marketing. WSOA is here to help with one of the industry’s premier team of professionals. Contact us today to learn how we can help your business achieve its online marketing goals.