Google announced a new ranking algorithm in July designed for mobile search. Called the “Speed Update,” it will only impact a small percentage of queries – the ones that deliver the slowest experience to users.
Google recommends using the new updated PageSpeed report or other tools like LightHouse to measure your page’s current speed and make improvements where needed.
Google’s Zhiheng Wang and Doantam Phan had this to say:
“The ‘Speed Update,’ as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.”
An important thing to take note of is that using PageSpeed Insights report uses data from the Chrome browser, which does not have enough data to reliably measure smaller websites, so the speed portion of the report will be unavailable to those users.
Google stated in 2010 that page speed was a ranking factor, but that it was focused on desktop searches only. Now in 2018, your mobile pages will play by the same rules. Google has been talking about doing it for years, and it is finally here.
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