A lot of local companies invest in paid search programs like pay-per-click, but very few take the time to rank their Orlando business website using search engine optimization (SEO) so it consistently appears on the first page of Google search results.
The truth behind this is that most business owners, even those with a marketing department, don’t have the time, knowledge or experience to perform quality SEO. Trends in SEO change all the time thanks to Google’s algorithm updates and it truly is tough to keep up.
The most recent updates that had a significant impact on SEO were called Panda (2011) and Penguin (2012 and 2013). These updates, which primarily affected content production and link building, changed SEO forever. It raised the bar for what Google considered quality and SEOs have since had to spend a lot more time and effort in these areas.
What is SEO? Without getting too complex, SEO is the process of increasing the visibility of a website through keyword research, link building, content production, on-site optimization, and more.
How We Can Help Your Orlando Business with SEO
Are you trying to attract more visitors to your website? If you answered yes then we can certainly help with that. Our team has more than 20 years of combined experience in SEO and we never stop educating ourselves on the latest trends.
We’ll manage your paid search, perform keyword research, build quality links, produce unique content, and make sure your on-site optimization is in line with your business goals. We won’t make false promises like guaranteeing a #1 ranking, but we’ll do everything we can do get you there without taking SEO shortcuts that often face penalties from Google.
We promote an open door policy and love working with our clients. If you decide to incorporate SEO into your advertising and marketing budget, make sure to do so carefully. There are countless SEO companies that promise to deliver results but never do. There are also companies that perform outdated SEO tactics that Google penalizes and recovering from such penalties is difficult.
We’re not trying to scare you, but we do want you to be informed before you hire an SEO company. High rankings don’t happen overnight, but our carefully executed SEO strategy will undoubtedly bring more visitors to your site and hopefully generate more revenue for your business.