Does your business have multiple locations where potential clients can purchase your products? If so it’s important that people searching for your products or services can find them on the search engines results pages. To this end when implementing your web site design make certain your navigation allows for easy indexing of all of your geographic locations.
Do this: Go to Google and enter your product or service followed by a city where you do business. If the search results for “Your Product City” does not show your web site, you are missing out on sales.
Often I see a business’ web site that features a great find tool that allows visitors to easily locate a store or office near them. The problem is that a search engine robot that is crawling your site does not have the ability to perform this find. Thus, your individual locations can often go unnoticed by the search engines.
When designing your site, take care to build in a navigation structure that will allow web site crawlers to see all of your outlets. If your site is already built a carefully crafted fix can be implemented.
If your business has more than one location here’s some tips to make sure that search engines notice all the locations:
- Create a page with its own unique url for each location of your business.
- Create an HTML site map that points to each of those pages.
- Design your navigation so visitors as well as search engine’s crawling applications can find the pages easily.
- Design your navigation structure for growth so when the time comes to expand to new markets your site can handle the new pages.
With Google placing more and more emphasis on local results, being above the fold on page 1 of the results pages is more important than ever.
For more information on professionally designed navigation features, contact Web Solutions of America