We’re already nearing the third month of 2015 and the PPC trends of the year are here and ready to be heard. We know that pay-per-click advertising is the keystone of any successful Internet marketing campaign. With more consumers’ lives being intricately connected to their electronic devices, it’s more important than ever to utilize that.
Keywords are on their way out (kind of)
The kings of the search engine world, Google and Bing, are now focused more on finding ways to make search results more responsive for users. They want to work on matching searches with applicable content and less with matching exact keywords. Google is calling this “Semantic Search,” a system that looks for relationships and context within searches.
What this means is there will soon need to be more of a push for quality content. It’s well known that Google has been putting enormous effort into stopping websites from misusing keywords and partaking in sneaky advertising/marketing. This would take that a step further, forcing content creators to fill businesses’ websites with valuable and useful information.
That being said, it’s rather unlikely that keywords will truly be disappearing from the scene any time soon. Businesses should put considerable effort into creating strong, relevant content as well as including applicable keywords to ensure they’re getting the most attention from potential customers.
Mobile is the new Top Dog
Smart phones, tablets, and mobile devices have been a heavy presence in our lives for long enough now that it should come as no surprise that mobile users are quickly becoming a huge portion of a businesses’ web traffic. 2015 should see a jump in mobile clicks.
Since people are becoming more and more willing to purchase products and services on their phones or tablets, the market needs to step up and create a digital environment that will lead to better conversion rates. Mobile users are often on-the-go, too busy to wait for mobile pages to load, and unwilling to search too hard for the information they need. Content on sites needs to be optimized to meet mobile users’ needs now more than ever.
Extremely simplistic and easy-to-understand layouts, clickable phone numbers, and absolutely no extraneous information are just a few ways to boost your chances that site viewers will become customers.