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What Are Long-Tail Keywords?

Importance of long tail keywordsKeywords are one of the best ways to drive traffic to your website, but you have to use them right to get the best results. Check out this quick overview of long-tail keywords, which are becoming a more popular SEO method for a number of successful businesses.

Keywords

When you search Google for something, you’re using keywords. You might look up something like “Simpsons DVD”—in this case, websites that use the keyword “Simpsons DVD” properly are going to rank higher than other websites on your search engine results page (SERP). Most keywords are shorter phrases like this, and you will often see a hyperlink placed within a keyword.

However, there has been a trend toward long-tail keywords in recent years. Long-tail keywords are essentially a combination of a few keywords that describe something very specific, and they’re proving to be one of the most effective SEO tools in today’s climate.

Benefits

There are a lot of good reasons to use long-tail keywords, but the best thing about these keywords is the fact that they’re very specific. If somebody looks up a long-tail keyword that tells you exactly what it is they’re looking for, you can use that long-tail keyword to drive traffic to your website. The best part is, this traffic will be effective because visitors will find exactly what they were looking for when they searched a very specific long-tail keyword.

These keywords are also used more often because of voice search technology. When people search for something using text, they often keep it short to get better results and reduce time spent typing. However, voice search functionality allows you to quickly search for longer phrases by simply speaking them into your phone, so there’s a good chance long-tail keyword usage will continue to increase in the coming years.

Taking Advantage

Long-tail keywords are incredibly useful if you know how to use them right. WSOA can help you find the best long-tail keywords for your business and implement them in a way that drives traffic and increases conversions. Give us a call at (407) 636-4233 to learn more.