Making it to the top of Google’s search results for your selected keywords is quite an accomplishment these days. In addition to beating out your competitors, you’ve survived Google’s infamous Panda and Penguin updates. This alone deserves a round of applause.
But now that you’ve reached the sought after number one spot you might be asking yourself what you should do. The answer is simple really – keep going! This is a time to separate yourself from the rest of the competition. It may be easy to go into maintenance mode, but doing this will only give your competitors time to catch up. The drawback to becoming number one is that your competitors are chasing you now and they want your spot.
How to Stay #1
Becoming number one may tempt you to be more creative and that’s fine, but don’t forget about what got you to the top spot. Your safest bet is to continue doing what is working. As long as you’re staying up-to-date with Google’s latest standards and avoiding black hat SEO tactics that will get you penalized, you’ll keep your spot.
Chances are really high that the reason why you’ve reached number one is because you have a solid link building strategy. If you only decide to continue doing one thing from your strategy that got you to the top spot, make sure it’s link building. Although it’s become harder than ever to build links safely and efficiently, it’s should remain your top priority. The decision to stop link building will likely be the reason why your competitors knock you off the top spot.
What’s the best way to build links when it seems Google considers every strategy to be spam? It’s all about guest posting – writing content and getting it published on other websites. Of course you want to have a link back to your site embedded in the text, but don’t flood it with too many links. Webmasters and blog owners appreciate free content and typically don’t mind giving you a link in return, but don’t abuse it.
Posting new content is another way to maintain your ranking. Google likes to see fresh, unique and comprehensive content being posted on a regular basis. If you’re wondering what’s a good way to continually post new content then you probably haven’t created a blog. Blogs are a great way to get new content on your site. They also keep visitors interested and get people talking through the comments. Blogs are also a great way to naturally build links if people start to share your posts.
In addition to starting a blog, you might consider updating pre-existing pages so that all of your information stays up-to-date. For example, if you reference 2011 stats and 2012 stats have become available since you last updated the page, it’s time to update the content. Performing these updates throughout your site tells Google you’re on top of things and are constantly making an effort to provide the best information possible.
Making it to the top of the search results is a big deal, but staying there is even bigger. If you’re not already implementing these suggestions then start doing them as soon as possible.