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When Should Your Business Use Pinterest?

Most of the social media hype you hear is about Facebook, LinkedIn, Twitter, and Instagram. These are excellent platforms for online business marketing and engagement with customers and clients for many businesses, but for some Pinterest offers another opportunity to accomplish these goals.

What is Pinterest?

Pinterest is a visual medium, using images to share and interact. It’s much like a digital collage or bulletin board. You create categorized Pinterest boards and “pin” images to them. Other users can view, share, and comment on your pins as well. Pinterest offers a virtually endless number and variety of categories – crafts, food, DIY, fitness, home décor, home renovation, gardening, and a plethora of additional options.

One great benefit of Pinterest is the longevity of your pins. Unlike the fleeting nature of the other top social media platforms, your content may still resurface several months after you add it to your boards.

What Type of Businesses Can Benefit?

If your business doesn’t lend itself to the visual, such as a law firm, mortgage company, or an HVAC business, Pinterest is likely not your best option for social media engagement. While you may draw a lot of fans with pictures of your favorite muscle cars or images of your dream homes, these efforts probably aren’t going to help you obtain your marketing goals in the most efficient manner.

But some companies are well-positioned to market through imagery and blogs. Some examples include:

  • Florists
  • Restaurants
  • Designers
  • Artists
  • Event Planners
  • Real Estate Pros
  • Retailers
  • Home Remodelers

If your business has the opportunity to capitalize on visuals, Pinterest can help you advertise and sell your products and services. It’s also important to note that women are a huge demographic for Pinterest. So, if your target consumer audience is female, Pinterest is worth exploring.

Social Media Experts You Can Trust

The premier services of Web Solutions of America cover your online business needs from website design and development to marketing. Our team understands the power of social media interaction, engagement, and communication. We help you determine which channels and platforms best suit your business’ brand, and work with you to develop an active social media presence for your business. Call us today at 407-636-4233 to learn more about our social media marketing services.